PetFlow uses SnapFulfil to compete with the big dogs

The Challenge

PetFlow is a subscription commerce retailer delivering nearly 300 brands of premium pet food, treats and supplies to customers’ doorsteps, as one-off orders or auto-delivery subscriptions.

When growth surged, PetFlow’s 3PL partner couldn’t scale fast enough. Delays and inventory issues followed, and customer service began to slip.

Explosive Growth: Order volumes outpaced the 3PL partner’s capacity.

Inventory Issues: Stock accuracy and replenishment suffered.

Falling Service Levels: Delays put customer loyalty at risk.

The Solution

PetFlow brought fulfillment in-house and partnered with SnapFulfil for its cloud-based WMS, connected to its existing customer relationship management system. SnapFulfil set up a replenishment system that prevents inefficient picking from high warehouse locations, which reach up to 30 ft. It also lets the team expedite exception work by prioritizing at the shipment level.

Smart Replenishment: Keep pick faces stocked to avoid picking from high locations.

Workflow Prioritization: Expedite delayed or replacement orders and assign them to specific operators.

Optimized Pick Paths: Use batching logic to minimize travel distance on each route.

The Impact

PetFlow more than doubled its active SKUs and significantly improved inventory management and replenishment. Workflow prioritization lets it maintain a high level of customer service. When Phillips Pet Food & Supplies acquired PetFlow in 2017, SnapFulfil helped leverage PetFlow’s SKU base to deliver an “endless aisle” offering.

2x+ active SKUsImproved replenishmentHigh service levels maintained

PetFlow

2x+

~300

2 Coasts

Since 2011