Scaling Subscription Fulfillment for Continued Growth
The Challenge
Rapid growth was putting significant pressure on PetFlow's outsourced fulfillment operation. With sales increasing by 10% each month, its existing 3PL struggled to maintain the service quality and accuracy customers expected.
PetFlow decided to bring fulfillment in-house, establishing its own New Jersey distribution center. The company needed a scalable, cost-effective WMS that could replace manual inventory processes, integrate with proprietary website and ERP systems, and support its subscription-based delivery model.
Ease of use and reliable support were also essential as the business prepared to manage its own warehouse operations.
The Solution
SnapFulfil helped PetFlow establish its in-house fulfillment operation, transitioning manual warehouse processes to a centralized, cloud-based WMS in just six weeks.
Integration with PetFlow's proprietary systems and ERP provided real-time access to order and inventory information, while intuitive RF workflows enabled employee training in only three days.
As the business expanded, SnapFulfil's configurable rules supported inventory replenishment, optimized picking routes, and more efficient putaway. Workflow prioritization also helped PetFlow manage urgent shipments and accommodate increasingly complex order requirements.
The Impact
SnapFulfil provided the operational foundation PetFlow needed to support continued growth and increasingly complex fulfillment requirements.
The company expanded to more than 10,000 active SKUs while supporting nationwide distribution through facilities on both coasts.
Improved replenishment processes reduced unnecessary picking from elevated storage locations, while optimized pick paths and batching logic helped minimize warehouse travel. RF-based replenishment and auditing also replaced paper processes, improving operational accuracy and speed.
Flexible order routing and shipment prioritization further supported PetFlow's subscription commerce model and evolving customer requirements.
