Driving Greater Efficiency in 3PL Fulfillment
The Challenge
With more than 80 clients and limited warehouse space, Hallmark Consumer Services needed to upgrade its existing warehouse management technology to support continued growth.
The company required greater configurability, more efficient product handling, and improved warehouse organisation following the addition of a new mezzanine level. It also needed to introduce the new WMS quickly while maintaining existing operations, minimising disruption, and ensuring staff could adapt to the updated processes.
The Solution
Hallmark selected SnapFulfil for its configurable cloud-based WMS capabilities and collaborative implementation support.
The system introduced customised location formats, optimised walking routes, and improved packing workflows across the warehouse's three levels. SnapFulfil's Pack Station functionality streamlined labeling and order processing, while integration with carrier management technology supported more cost-effective shipping decisions.
Working closely with Hallmark's internal team, Synergy also provided testing and training support to help employees transition confidently to the new system.
The Impact
SnapFulfil helped Hallmark Consumer Services improve fulfilment efficiency while simplifying day-to-day warehouse operations.
One major online retail client achieved efficiency improvements of 40% on certain packing lines through streamlined labeling and packing processes. Improved warehouse workflows also supported faster goods handling and more effective use of available storage space.
Employees adapted quickly to the new technology, with minimal training required for handheld devices. The transition from paper-based processes to digital workflows also delivered immediate labour efficiency improvements, particularly in goods receiving.
